What to to Be Paid Attention to the Food Packaging Design
closely related to people's lives. Food packaging design must not only
reflect the characteristics of different foods, but also have a deep
understanding and accurate grasp of positioning consumer groups. There
are lots of conditions that must be met in the design of food packaging. Since rapid development of food packaging has not only enriched people's lives, but also gradually change people's lifestyles. But there are few points need to be attentioned.
Food is closely related to people's lives. Food packaging design must not only reflect the characteristics of different foods, but also have a deep understanding and accurate grasp of positioning consumer groups. There are lots of conditions that must be met in the design of food packaging, which makes people feel kind and friendly, so that such a brand design can attract consumers. In the end, consumers have a desire to buy. In our daily life, food has the closest relationship with our human beings, and the food packaging accompanying it has already entered millions of households. Today, whether you walk into a store, a supermarket, or into our family, you can find beautifully designed, practical and convenient food packaging everywhere. It is unthinkable how food would be delivered to each of our consumers without packaging. With the increasing level of people's consumption and the level of science and technology, the continuous development of new products, the requirements for food packaging have become higher and higher.
Rapid development of food packaging has not only enriched people's lives, but also gradually change people's lifestyles. At the same time, food packaging also best reflects the scientific level, living standard, design level and cultural background of each era. More developed a country is, higher the packaging rate of goods is. It is like a mirror of the economic development level of a country. After the reform and opening up, China's food packaging industry has developed rapidly and has become an important industry in the national economy. At the same time, it is also a high-tech, high-intelligence industry. With the development of the times, people have higher and higher requirements for the quality of food and packaging, more and more styles, and more and more technical, which has put forward higher and newer requirements for those who are engaged in packaging design. Is also the inevitable development of the times. What should be paid attention to in food packaging design?
The following points should be noted in food packaging design:
First of all, in the process of food trademark design, the layout of pictures, text and background in packaging patterns must be unified.
The pictures appearing in the package are classified in a unified series. The text appearing in the package can only have one or two fonts. The background color is white or standard full color. Packaging patterns have a considerable effect on customers' purchases, and they must be adopted to attract the attention of buyers and to guide users to purchase and facilitate use.
Second, fully display the goods.
This is mainly done in two ways. One is to express it with vivid color photographs, and clearly explain to the user the food's edible objects. This is the most popular in food packaging, because most of the buyers of food in China are mostly children and young people. They need to be intuitive and clear at a glance, and there are clear patterns that can guide their purchases so as not to cause economic losses to both parties; Directly indicate the attributes of food, especially novel food packaging must be marked with a name reflecting the essential attributes of the food, can not be replaced by the name of the invention. For example, "Crystal rack" must be marked as "biscuits", "pie" must be marked as "sandwich cake" and so on. There are specific and detailed text descriptions: there must be relevant explanatory texts about the product on the packaging pattern. Now the Ministry of Health has strict requirements on the text on food packaging, which must be written in strict accordance with the regulations. The text fonts and colors used The size should be uniform, and the similar text should be placed in a fixed position to make it easier for buyers to view.
Third, emphasize the color of the product image
Not only the transparent packaging or the full use of color photographs to fully express the inherent colors of the product itself, but also the use of image tones that reflect large categories of products, so that consumers have a similar signal reflection and the same cognitive reflection, and quickly know the packaging by color Content. Now the VI design of the company has its own special color. When designing the pattern, the company's trademark should use standard colors as much as possible. Most of the colors in the food industry are red, yellow, blue, and white.
Fourth, unified design.
There are many varieties in the food industry. Regarding the product packaging of a series, regardless of the variety, specifications, packaging size, shape, packaging shape and pattern design, the same pattern or even the same color tone is used to give a unified impression and make customers look That is to know which brand the product belongs to.
Fifth, pay attention to efficacy design
The functional design in the packaging pattern is mainly expressed in the following aspects: protection performance design, including moisture resistance, mildew resistance, anti-moth, shock resistance, leakage resistance, shatter resistance, extrusion resistance, etc .; convenient performance design, including convenience for store display and sales, Convenient for customers to carry, use, etc. Sales performance design that is, without the introduction or demonstration of sales staff, customers can understand the product only by the "self-introduction" of the packaging screen graphics to determine the purchase. The design of packaging patterns requires that consumers be impressed with simple lines, color blocks, and reasonable colors. Taking Pepsi as an example, the uniform blue tone combined with the appropriate red combination has formed its unique design style, so that the product display is known to be Pepsi anywhere. Packaging design taboos are also a noteworthy issue. Different countries and regions have different customs and values, and therefore have their own favorite and taboo patterns. Only if the packaging of the product is adapted to these will it be possible to win recognition in the local market. Packaging design taboos can be divided into taboos of characters, animals, plants and geometric figures. It can be seen that food packaging is closely related to the sales of food. However, for food manufacturers, it is important to choose a packaging design company that reflects the product professionally.